Customer Satisfaction & Bonding
Theme
'Creating Customers For Life'
Rationale
Every organisation desires customers who add value to their business on a continuous basis. Every Customer on the other hand stays with an organisation that gives the Customer a prime position in all they do. It therefore becomes very necessary that every organization must know how to increase the life-time value of Customers and that is essentially what this programme is all about. Participants will learn how to increase organisation’s customers life-time as well individual customer yields by as much as 10% in less than a year even without any additional management input.
Key Deliverables
- Better understanding of customer concerns and expectations
- Higher customer trust and mutual understanding
- Ehnanced customer winning and retention abilities
- Faster customer-service response time.
- Reduced customer complaints
- Growth in customer numbers from referrals
- Higher Customer Satisfaction Index (CSI)
- Increased customer yields
- Lower cost of sales
- Reduced high-value customer turnover
- Increase in organization’s bank of customers for life (CFL)
- Higher return on sales assets
- Generally increased profitability
- Etc
Target Audience
- Senior Sales Executives
- Sales Supervisors
- Sales Officers
- Sales Managers
- Business Development Managers
- Relationship Managers
- Market Development Managers
- Customer Service Personnel
- Etc