Key Accounts Management Skills
Theme
‘Getting The Best From Your Best’
Rationale
An organisation may have an array of customers and product offerings but the level of business they do with the customers are not and can not be the same for all. Depending on how an organisation’s business is structured there must be customers whose business volume and value are key to the organisations performance and growth from time to time. Key customers must be identified, nurtured, grown and exploited for the mutual benefit of both parties.
Participants in this programme will learn how to do this and more. As the saying goes, a good product sells itself thus this is one program that does not require much selling for its poignancy to be appreciated and patronised accordingly.
Key Deliverables
- Proper and Accurate customer profiling
- More timely Customer migration for continuous business growth
- Stronger market influence
- Stronger bond
- Enhanced competitiveness
- More customer loyalty
- Increased channel power and control
- More market dominance
- Increased customer yield
- Increased frequency of beating targets
- Increased organisational profitability
Target Audience
- Senior Sales Executives
- Sales Supervisors
- Sales Officers
- Sales Managers
- Business Development Managers
- Relationship Managers
- Market Development Managers